Shaping the Future of Business and Culture Through Peace
Making Peace Profitable™, LLC. is a U.S.-based company with a global mandate: to prove that peace is not just an ideal but a source of durable competitive advantage and long-term value. Through our Peace Forward™ certification, we identify and support businesses and commercial initiatives that apply pragmatic, innovative, and sustainable approaches to growth. Our team of global experts in law, engineering, education, ecology, health, finance, media, and entertainment, partners with leading companies to build business models that strengthen both performance and collective wellbeing.
From barter systems to sophisticated global supply chains, the story of business is one of continual evolution. Yet across every era, one constant has remained: conflict as commerce.
From battles in ancient Greece to today’s global conflicts, war has functioned as a powerful economic engine. In 2025 alone, global military spending exceeded $3 trillion. The cost is not only financial. Conflict erodes cultures, destabilizes ecosystems, suppresses human creativity, and diminishes the conditions required for long-term prosperity.
We are at an inflection point. A business renaissance is possible—one that redefines value creation and proves that peace, not conflict, is the more enduring engine of growth. Making Peace Profitable™ exists to help lead that evolution.
“The world urgently needs a new approach to creating peace. And we all have within us the ability to make it happen.”
— Gillian Christie, Founder of Making Peace Profitable™
For Gillian Christie, lasting peace is the throughline of her life’s work. As the founder of Making Peace Profitable™, and an award-winning business strategist, radio host, and brand leader, she has spent more than three decades proving that ethical principles and commercial success are not opposites but allies.
She also leads Christie & Co, a globally respected branding and communications agency known for helping purpose-driven organizations grow sustainably in competitive global markets. Again and again, Gillian has seen the same truth play out: when businesses are built on trust, dignity, and long-term value creation, they outperform.
Her work is also driven by more than professional insight—it is deeply personal. As a mother who raised and homeschooled two children while scaling global businesses, she viscerally understands that stability, opportunity, and peace are not abstract ideals. They determine whether children go to school instead of war, whether families are self-sufficient instead of dependent, and whether people can meet each other without conflict.
Gillian is motivated by a conviction that the world’s most complex challenges, including peace, remain unsolved not because they are impossible, but because we’ve been approaching them from the wrong angle. Idealism without economic engines stalls. Profit without purpose corrodes. Peace, she believes, demands both.
Guided by her ethos, “From Dream to Mainstream,” Gillian’s mission is to take what has worked for her own companies and clients—and apply it at the scale the world urgently needs. Past efforts to create peace have failed to take hold because they lacked incentives strong enough to sustain them. Gillian and her team are here to change that.
With a rare combination of moral clarity, innovative thinking, and clear-eyed pragmatism, she is reframing peace through the most powerful force we have: economic interests aligned with human good. The ethical businesses she has built prove it. Leading economic thinkers recognize it. And communities around the world are calling for it.
Now is the moment for Making Peace Profitable™ to step onto a global stage—so that peace is no longer treated as an aspiration, but as a system. Not just a hope, but a business model. Not simply idealism, but action.
The Peace Forward™ Certification
A New Standard for Profitable Peace
Peace Forward™ is a business certification and the emerging standard for corporations building a peace-driven economy. Certified companies prove that it’s both possible and profitable to prioritize global peace. By stabilizing markets, reducing supply chain risks, generating wealth, and redirecting resources toward resilience, improving climate adaptation, and public health, Peace Forward™ companies show that peace is smart, strategic, and sustainable.
Becoming a Peace Forward Company.
“Working with Making Peace Profitable has been a truly rewarding experience. Their Peace Forward philosophy is so much more than a slogan—it’s embedded in everything they do. From how they communicate to the way they tackle challenges, their passion, purpose, and professionalism shine.”